Privacy Policy
LIKE OFFICE AND LIFESTYLE CO., LTD realizes the importance of and respects your right to privacy. In the protection of such personal information, the company operates with strict measures to protect the security of personal information. You guarantee that your personal information that the company receives will be used for the following purposes. This policy informs you as the subject of personal information about details of the personal information collected, how it is used and the method used by the company to secure such information, as well as your legal rights in relation to personal information.
This policy is our commitment to privacy concerning the processing of Personal Data related to Customers. (hereinafter referred as “Privacy Policy”)
This privacy policy applies to websites, mobile applications, call center, social networking sites, online communication channels, and other locations where we collect your personal data. However, please read this Privacy Policy in conjunction with the terms and conditions of particular service that you use.
In this Privacy Policy, “you”, “yours”, refer to the Customer Data Subjects whose Personal Data are processed by or on behalf of LIKE OFFICE. “we”, “our”, “us”, refer to LIKE OFFICE and “LIKE OFFICE” refer to LIKE OFFICE AND LIFESTYLE CO., LTD.
We reserve the right to modify this Privacy Policy from time to time, so please review it frequently to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our website or application. We will provide additional notice of significant updates. In case any modification deprives your rights of sensitive data in relation to this Privacy Policy, the Company will first obtain your consent, except as otherwise permitted by law.
1. What Personal Data we collect
We may collect or obtain the following types of information which may include your Personal Data directly or indirectly from you or other sources or through companies in our affiliates, subsidiaries, business partners or other companies. The specific type of Personal Data collected will depend on the context of your interactions with us, and the services or products you need or want from us.
1.1. Personal details, such as title, full name, gender, age, occupation, qualifications, job title, position, business type, nationality, country of residence, date of birth, marital status, number of family members and children, ages of children, information on government-issued cards (e.g., national identification number, social security number, passport number, tax identification number, driver's license details or similar identifiers), immigration details such as arrival and departure date, signature, voice, voice record, photograph, facial features for recognition, CCTV records, work place, education, insurance details, license plate details, house registration, household income, salary and personal income, any other personal details you provided to us;
1.2 Contact details, such as postal address, delivery details, billing address, telephone number, fax number, email address, LINE ID, Facebook account, Facebook ID, Google ID, Twitter ID, and other ID from social networking sites, your contact person's contact details (e.g., telephone number, contact data on any correspondence (e.g. written communication with you), and any other contact details you provided to us;
1.3 Financial details, such as debit/credit card or bank information, credit/debit card number, credit card type, issuance/expiration date, cycle cut, bank account details, payment details and records, your information regarding the risk profile for the business partner, credit rating and solvency, information in accordance with the declaration of suitability, and any other financial details.
1.4 Transaction details, such as details about payment to and from you, payment date and/or time, payment amount, details about refund, refund amount, points, date and location of purchase, purchase/order number, appointment date for service, address/date and time for pick up or delivery, acknowledgement of receipt, recipient signature, warranty details, complaints and claims, booking details, rental details, transaction, transaction history, location, transaction status, past sales transaction, status, transaction status, purchasing behavior, and any other details of products and services you have purchased;
1.5 Behaviour details, such as information about your purchasing behavior and data supplied through the use of our products and services.
1.6 Profile details, such as your username and password, profile details and picture, purchases, historical orders, past orders, purchase history, items bought, item quantity, orders or product recalls made by you, orders via website, Cash On Delivery details, order ID, financial records, PIN, your interests, preferences, feedback and survey responses, satisfaction survey, social media engagement, participation details, loyalty programs, your use of discount codes and promotions, customer order description, customer service, attendance to trade exhibitions and events, trade exhibitions, litigation, testing and trials, and any other profile details;
1.7 Usage details, such as information on how you browse or use our websites, platform, application products and services, products in customer's cart, wish list record, remind me flash sale record, follow-shop record, and timestamp of last click and Q&A record, and any other usage details.
1.8 Marketing and communication details, such as your preference in receiving marketing from us, companies in affiliates, subsidiaries, business partners or other companies, your communication preferences, and any other marketing and communication details
If you provide Personal Data of any third party (e.g., your beneficiary, emergency contact person, referral, and references) to us, e.g., their name, family name, address, telephone number, family member income and any personal and contact details for emergency contact, complete your application or execute your transactions with us; please provide this Privacy Policy for their acknowledgement and/or obtaining consents where applicable for us.
We will only collect, use, or disclose sensitive data on the basis of your explicit consent or were permitted by law.
We only collect the information of children, quasi-incompetent persons, and incompetent persons where their parent or guardian has given their consent. We do not knowingly collect information from customers under the age of 20 without their parental consent when it is required, or from quasi-incompetent persons and incompetent persons without their legal guardian's consent. In the event we learn that we have unintentionally collected personal information from anyone under the age of 20 without parental consent when it is required, or from quasi-incompetent persons and incompetent persons without their legal guardians, we will delete it immediately or process only if we can rely on other legal bases apart from consent.
2. What do we use that information for?
PDPA allows us to process Personal Data, so long as we have a basis or “ground” under the law to do so. It also requires us to tell you what those grounds are. As a result, when we process your Personal Data, we will rely on one of the following processing conditions:
- Performance of a contract: this is when the processing of your personal information is necessary to perform our obligations under a contract.
- Legal obligation: this is when we are required to process your personal information to comply with a legal obligation, such as keeping records for tax purposes or providing information to a public body or law enforcement agency.
- Legitimate interests: we will process information about you where it is in our legitimate interest in running a lawful business to do so to further that business, so long as it doesn’t outweigh your interests.
- Your consent. In some cases, we will ask you for specific permission to process some of your personal information, and we will only process your Personal Data in this way if you agree to us doing so. This will be the case when we ask you if you wish to receive a newsletter or information about our products or services. You may withdraw your consent at any time by contacting us according to the section below in this document.
3. Why we collect, use or disclose your Personal Data
3.1 The purpose for which your consent would be required
Marketing and Communications: We collect, use and disclose your Personal Data to provide privileges, offers, updates, sales, special offers, promotions, advertisements, notices, news, information and any marketing and communications about the products and services from us, affiliates, subsidiaries and business partners which we cannot rely on other legal bases.
3.2 The purposes we may rely on and other legal grounds for processing your Personal Data
We may also rely on (1) contractual basis, for our initiation or fulfilment of a contract with you; (2) legal obligation, for the fulfilment of the legal obligations; (3) legitimate interest, for the purpose of our legitimate interests and the legitimate interests of third parties; (4) vital interest, for preventing or suppressing a danger to a person’s life, body, or health; and/or (5) public interest, for the performance of a task carried out in the public interest or for the exercising of official authorities.
We may collect, use and disclose your Personal Data for the following purposes
1) To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to support and perform other activities related to such services or products; to complete and manage bookings and to carry out financial transaction and services related to the payments including transaction checks, verification, and cancellation; to process your orders, delivery, and collections and returns; refund and exchange of products or services; to provide updates and on the delivery of the products, and to perform warehouse internal activities, including picking, packing, and labelling of packages; to verify warranty period; to provide aftersales services, including maintenance and facility reservation;
2) Marketing and Communications: To provide privileges, offers, updates, sales, special offers, promotions, advertisements, notices, news, information and any marketing and communications about the products and services from us, affiliates, subsidiaries and business partners.
3) Loyalty programs, reward programs, prize draws, competitions, events: To allow you to participate to loyalty programs, reward program, sweepstakes, prize draws, competitions, events, seminars and any related communications (e.g., sending you reminder emails). This includes to process and administer your account registration, gift registration, event registration; to process points collection, addition, exchange, earning, redemption, and transfer of points; to examine your entire user history, both online and offline; to provide and issue gift vouchers, gift cards, and invoices.
4) Registration and Authentication: To register, verify, identify and authenticate you or your identity.
5) To manage our relationship with you: To contact and communicate with you as requested by you or in relation to the products and services you obtain from us, affiliates, subsidiaries and business partners; to handle customer service-related queries, request, feedback, complains, claims, disputes or indemnity; to provide technical assistance and deal with technical issues; to process and update your information; to facilitate your use of the products and services.
6) Personalization, profiling and data analytics: To recommend products and services that might be of interest to you, identify your preferences and personalize your experience; to learn more about you, the products and services you receive and other products and services you may be interested in receiving; to measure your engagement with the products and services, undertake data analytics, data cleansing, data profiling, market research, surveys, assessments, behavior, statistics and segmentation, consumption trends and patterns; profiling based on the processing of your Personal Data, for instance by looking at the types of products and services that you use, how you like to be contacted; to know you better; to improve business performance; to better adapt our content to the identified preferences; to determine the effectiveness of the promotional campaigns, identify and resolve of issues with existing products and services; qualitative information development. For this purpose, we will collect, use and disclose your Personal Data for your interest and benefit and for legitimate interest and businesses of affiliates, subsidiaries and our business partners where such interests and businesses are not overridden by your fundamental rights to personal data. We will request your consent where consent is required from time to time.
7) To improve business operations, products, and services: To evaluate, develop, manage, and improve, research and develop the services, products, system, and business operations for you and all of our customers, affiliates, subsidiaries and business partners; to identify and resolve issues; to create aggregated and anonymized reports, and measure the performance of our physical products, digital properties, and marketing campaigns.
8) Functioning of the sites, mobile application, and platform: To administer, operate, track, monitor, and manage the sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on the sites and platform; improve layout, and content of the sites and platform.
9) IT Management: For business management purpose including for IT operations, management of communication system, operation of IT security and IT security audit; internal business management for internal compliance requirements, policies, and procedures.
10) Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities' orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders. This includes to provide and handle VAT refund service; issue tax invoices or full tax forms; record and monitor communications; make disclosures to tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime.
11) Protection of our interests: To protect the security and integrity of our business; to exercise our rights or protect our interest where it is necessary and lawfully to do so, for example to detect, prevent, and respond to fraud claims, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to secure the compliance of our terms and conditions; to detect and prevent misconduct within our premises which includes our use of CCTV; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business.
12) Fraud detection: To verify your identity, and to conduct legal and other regulatory compliance checks (for example, to comply with anti-money laundering regulations, and prevent fraud). This includes to perform sanction list checking, internal audits and records, asset management, system, and other business controls.
13) Corporate transaction: in the event of sale, transfer, merger, reorganization, or similar event we may transfer your Personal Data to one or more third parties as part of that transaction.
14) Risks: To perform risk management, audit performance, and risk assessments; and/or
15) Life: To prevent or suppress a danger to a person’s life, body, or health.
If you fail to provide your Personal Data when requested, we may not be able to provide our products and services to you.
4. With whom do we share your information?
Your Personal Data are accessed and processed by authorized members of the commercial, financial and support departments of LIKE OFFICE, for the purposes described above.
LIKE OFFICE does not share Personal Data with unaffiliated third parties, except as necessary for its legitimate professional and business needs, to carry out your requests, and/or as required or permitted by law. This would include:
- Third-Party Providers LIKE OFFICE may grant access to Customer Personal Data:
- To its service providers or contractors: LIKE OFFICE transfer Personal Data to its third-party service providers, such as (IT) systems providers, hosting providers, consultants and other goods and services providers or contractors. LIKE OFFICE work with such providers so that they can process your Personal Data on its behalf. LIKE OFFICE will only transfer Personal Data to them when they meet LIKE OFFICE strict standards on the processing of data and security. LIKE OFFICE only share Personal Data in order to provide its Services to Customers.
- When you enter into transactions with others or make payments on LIKE OFFICE's website, LIKE OFFICE will share transaction information with those third parties necessary to complete the transaction. We will require those third parties to respect your privacy, and adequately protect your Personal Data.
- Courts, tribunals, law enforcement or regulatory bodies: LIKE OFFICE reserves the right to share your information to respond to duly authorized information requests of governmental authorities or where required by law. In exceptionally rare circumstances where national, state or company security is at issue (such as terrorist attacks), LIKE OFFICE reserves the right to share our entire database of Customers and Customer Personal Data with appropriate governmental authorities.
- Internal auditors, professional accountants, legal advisers may access to documents, such as invoices, which contain Customer Personal Data, for the purpose of their mission.
- Social networking sites
We allow you to login on our sites and platforms without the need to fill out a form. If you log in using the social network login system, you explicitly authorize us to access and store public data on your social network accounts (e.g. Facebook, Google, Instagram), as well as other data mentioned during use of such social network login system. In addition, we may also communicate your email address to social networks in order to identify whether you are already a user of the concerned social network and in order to post personalized, relevant adverts on your social network account if appropriate. We also partner with certain third parties that allow you to enroll in their services or participate in their promotions. For example, certain companies allow you to use your loyalty program number or online services login to receive or register for their services. Additionally, your social network account provider allows you to connect your social network account to your online services account or log into your online services account from your social network account. When you enroll in those services, we will share your Personal Data to those third parties. If you do not want to share your personal data in this way, do not provide your loyalty or reward program number to third parties, do not use your online services account to register for third-party promotions and do not connect your online services account with accounts on third-party services. Data shared in this way will be governed by the third party’s privacy policy and not this Privacy Policy.
LIKE OFFICE may transfer your Personal Data to a potential buyer, transferee, merger partner or seller and their advisers in connection with an actual or potential transfer or merger of part or all of LIKE OFFICE’s business or assets, or any associated rights or interests, or to acquire a business or enter into a merger with it.
LIKE OFFICE never sells your Personal Data to third parties, such as marketers.
LIKE OFFICE does not provide any Personal Data to "people finder," "public directory" or "white pages" sites.
5. How long do we keep your Personal Data
We retain your Personal Data for as long as is reasonably necessary to fulfil purpose for which we obtained it, and to comply with our legal and regulatory obligations. However, we may have to retain your Personal Data for a longer duration, as required by applicable law
6. Security of your Personal Data
The Company recognizes the importance of maintaining the security of your Personal Data. Therefore, the Company endeavours to protect your information by establishing security measures for your Personal Data appropriately and in accordance with the confidentiality safeguard of personal data, to prevent loss, unauthorized or unlawful access, destruction, use, alteration, or disclosure; provided, however, that the Company will ensure that the method of collecting, storing and processing of your Personal Data, including physical safety measures follow the information technology security policies and guidelines of the Company.
7. Cookies and How they are used
Cookies, or other similar trackers, are files used by a server to interact with the browser (herein referred as “Cookies”). Cookies are used to send status information when a user visits a site. Status information can be, for example, a session ID, language, expiration date, response domain, and so on. Cookies make it possible to store status information during their validity period when a browser accesses the various pages of a website or when this browser returns to the said site later.
If you visit our websites, we will gather certain information automatically from you by using cookies. Cookies are small pieces of information or text issued to your computer when you visit a website and are used to store or track information about your use of a website and used in analyzing trends, administering our websites, tracking users’ movements around the websites, or to remember users’ settings. Some cookies are strictly necessary because otherwise the site is unable to function properly. Other Cookies allow us to enhance your browsing experience, tailor content to your preferences, and make your interactions with the site more convenient: they remember your username in a secure way, as well as your language preferences.
Most Internet browsers allow you to control whether or not to accept cookies. If you reject, remove or block Cookies can affect your user experience and without cookies, your ability to use some or all of the features or areas of our websites may be limited.
In addition, some third parties may issue Cookies through our websites to serve ads that are relevant to your interests based on your browsing activities. These third parties may also collect your browser history or other information to determine how you reached our websites and the pages you visit when you leave our websites. Information gathered through these automated means may be associated with the Personal Data you previously submitted on our website.
8. Your rights as a data subject
Subject to applicable laws and exceptions thereof, you may have the following rights to:
1) Access: You may have the right to access or request a copy of the Personal Data we are collecting, using or disclosing about you. For your own privacy and security, we may require you to prove your identity before providing the requested information to you.
2) Rectification: You may have the right to have incomplete, inaccurate, misleading, or or not up-to-date Personal Data that we collect, use or disclose about you rectified.
3) Data Portability: You may have the right to obtain Personal Data we hold about you, in a structured, electronic format, and to send or transfer such data to another data controller, where this is (a) Personal Data which you have provided to us, and (b) if we are collecting, using or disclosing such data on the basis of your consent or to perform a contract with you.
4) Objection: You may have the right to object to certain collection, use or disclosure of your Personal Data such as objecting to direct marketing.
5) Restriction: You may have the right to restrict the use of your Personal Data in certain circumstances.
6) Withdraw Consent: For the purposes you have consented to our collecting, using or disclosing of your Personal Data, you have the right to withdraw your consent at any time.
7) Deletion: You may have the right to request that we delete or de-identity Personal Data that we collect, use or disclose about you, except we are not obligated to do so if we need to retain such data in order to comply with a legal obligation or to establish, exercise, or defend legal claims.
8) Lodge a complaint: You may have the right to lodge a complaint to the competent authority where you believe our collection, use or disclosure of your Personal Data is unlawful or noncompliant with applicable data protection law.
9. Our Contact Details
If you wish to contact us to exercise the rights relating to your Personal Data or if you have any queries about your Personal Data under this Privacy Policy, please contact us at:
LIKE OFFICE AND LIFESTYLE CO., LTD.
• LIKE OFFICE AND LIFESTYLE CO., LTD.
Address: 1 Empire Tower Room 27023, 27th Floor South Sathorn Rd., Yannawa, Sathorn, Bangkok, 10120
Tel: 02 098 6555
Email: sales@likeoffice.co.th